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|SUBJECT ||Subject: [hangout] SUSE Gets New Name, Logo Prior to New Product Release
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From: "Inker, Evan"
Subject: [hangout] SUSE Gets New Name, Logo Prior to New Product Release
Date: Wed, 1 Oct 2003 12:50:32 +0100
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SUSE Gets New Name, Logo Prior to New Product Release
(Sep 30th, 13:00:32 )
By Brian Proffitt,
SUSE LINUX has unveiled what the company calls "an irreverent new
advertising campaign," as well as a new corporate logo and design for their
The changes come in anticipation of the company's soon-to-be-released SUSE
According to a press statement issued this morning, SUSE felt it needed a
corporate identity to broaden it's appeal to a business audience. Its new
slogan, "Simply Change," is "on one hand a challenge to switch from
monopolistic software to the flexibility of SUSE and on the other signifies
how simple this shift can be," the statement said.
The new all-caps look of the company name is a delibrate move as well.
Joseph Eckert, VP of Corporate Communications, was asked if the upper casing
was meant to make the name more English-friendly to help penetrate the North
American and Australian markets. Eckert indicated that this was not the
reason for the change. "As part of the overall effort to update our look, it
was felt that upper casing all of SUSE LINUX brought more attention to the
name," Eckert said.
"SUSE was looking to more effectively reach our business
audience--capitalizing on our strengths as the pioneer in commercial Linux
as well as our reputation as the Linux engineering experts," said Dr. Uwe
Schmid, vice president, Marketing and Business Development, SUSE LINUX. "At
the same time, we wanted to maintain the irreverence, creativity, and
innovation inherent in the open source movement."
J. Walter Thompson worked with SUSE to bring new dynamics to the SUSE logo,
consistency to its corporate design and to develop the new advertising
campaign, which will have testimonials depicting people "sticking out their
tongues in a gesture that says goodbye to expensive proprietary systems that
sometimes lock users into an unwelcome dependency."
The changes have been added to the company's Web site, though some evidence
of the old SuSE brand still remains.
The announcement of the name change was accompanied by the formal
announcement of October 24 as the release date for SUSE LINUX 9.0.
SUSE LINUX 9.0 is designed to enable easier Windows migration by supporting
NTFS file systems, according to the announcement. The company also indicated
that the new offering will give experienced users a sneak peek at the
enhanced capabilities of the 2.6 Linux kernel--with many of those
capabilities back-ported into the 2.4 default kernel as well.
Some of the new features include support for 32-bit and 64-bit platforms
(specifically the AMD Athlon 64 processor), as well as WinModem support, and
advanced auto-detection of DSL connections.
Software included with SUSE LINUX 9.0 will be KDE 3.1.4 and OpenOffice.org
1.1, as well as the KDE instant messenger Kopete, which now supports all
common services such as AOL, MSN, IRC, ICQ, and Yahoo Messenger.
The improved graphical user interface of k3b, the Linux-based burning
application, will enable DVD creation as well as CD burning. Several audio
packages will also be included in the new consumer offering.
SUSE's system assistant YaST will include a new module which, along with
Samba 2.2.8a, enables inexperienced Linux users to network Linux and Windows
systems. DNS, DHCP, and web servers for the home network can be configured
by means of graphical dialogs. The new XNTP module allows the host to be
synchronized with an atomic clock time server. Apart from the widespread
Internet protocol IPv4, the next generation IPv6 is also supported.
SUSE LINUX 9.0 now includes User Mode Linux (UML). This systems enables
users to host one or more complete Linux instances simultaneously.
Experienced users can perform tasks like kernel debugging, virtual hosting,
and security environments in SUSE LINUX without endangering their running
SUSE LINUX 9.0 will be available at the SUSE online shop and software
retailers from October 24. The recommended retail price for SUSE LINUX 9.0
Personal (three CDs, User Guide, 60 days of installation support) is $39.95.
The price for SUSE LINUX 9.0 Professional (five CDs, one double DVD, User
Guide and Administration Guide, 90 days of installation support) is $79.95.
SUSE LINUX 9.0 Professional for AMD64 is $119.95.
NewsForge: New SuSE Version Coming Next Month(Sep 29, 2003)
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