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DATE 2018-10-01

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MESSAGE
DATE 2018-10-23
FROM Ruben Safir
SUBJECT Subject: [Learn] youtube educational funding (NYLXS)
From learn-bounces-at-nylxs.com Tue Oct 23 05:58:20 2018
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https://www.theverge.com/2018/10/22/18009908/youtube-learning-educational-i=
nvestment-john-green-asapscience

YouTube is investing $20 million toward educational content through its
new Learning Fund program.

Malik Ducard, global head of learning, announced the initiative today.
Channels like TED-Ed, dedicated to educational Ted Talks, and Hank and
John Green=E2=80=99s Crash Course have already secured additional funding,
according to YouTube=E2=80=99s blog post. The company plans to invest in co=
ntent
from independent creators, like the Green brothers, as well as
traditional news sources and educational organizations to broaden its
content offering. (Disclaimer: Vox Entertainment, a division of Vox
Media, The Verge=E2=80=99s parent company, is partnering with YouTube for a
YouTube Premium explainer series.)

YouTube=E2=80=99s Learning Fund has a nice ring to it, but it isn=E2=80=99t=
a
philanthropic charity. An FAQ about the program states that =E2=80=9Csucces=
sful
applicants must enter into a written agreement with YouTube. This
agreement will contain more details about required deliverables, payment
timelines, and other terms and conditions.=E2=80=9D

=E2=80=9CSUCCESSFUL APPLICANTS WILL BE REQUIRED TO DEMONSTRATE THAT THEY HA=
VE
EXPERTISE.=E2=80=9D
Creators must maintain a minimum of 25,000 subscribers. Those applying
to the program also don=E2=80=99t need to have a degree or proper certifica=
tion
in their field, =E2=80=9Cbut successful applicants will be required to
demonstrate that they have expertise and/or that the content they
produce is verified by an expert in the field.=E2=80=9D

YouTube=E2=80=99s interest in developing more educational content is someth=
ing
the company has aggressively pushed for some time. The company announced
in March that it was planning to invest $10 million over the next two
years to promote better media literacy. Creators like ASAPScience and
Smarter Every Day, both of which fall under YouTube=E2=80=99s educational
bracket, are working with YouTube on the project.


It=E2=80=99s an area that YouTube CEO Susan Wojcicki seems particularly
passionate about. Wojcicki told Recode=E2=80=99s Kara Swisher at Code Media=
in
February that educational videos were an area the company was interested
in exploring. YouTube officially launched YouTube Learning, a specific
grant program for educational creators, in July, reiterating that
educational content was an area the company rapidly wanted to grow.

CREATORS MUST MAINTAIN A MINIMUM OF 25,000 SUBSCRIBERS
=E2=80=9CWe=E2=80=99re also expanding our learning content team efforts and=
have a newly
dedicated product and engineering team working on building out features
for learning on YouTube,=E2=80=9D Wojcicki wrote in July. =E2=80=9COur hope=
is to
support those who use YouTube to share their knowledge with the world
and the millions of users who come to our platform to learn.=E2=80=9D

It=E2=80=99s unclear how Learning Fund grants will be dispersed or how much
creators will get paid versus third-party studios or networks. YouTube=E2=
=80=99s
new update does state that the company has =E2=80=9Calready secured investm=
ents
for sponsored content specifically for the [educational YouTube] community.=
=E2=80=9D

More information about developments on the educational front is expected
to be announced in the coming months.


-- =

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that Brooklyn, like Atlantis, reaches mythological
proportions in the mind of the world - RI Safir 1998
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  1. 2018-10-12 Ruben Safir <ruben.safir-at-my.liu.edu> Subject: [Learn] Fwd: ghrigha paper
  2. 2018-10-23 Ruben Safir <ruben-at-mrbrklyn.com> Subject: [Learn] youtube educational funding (NYLXS)

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