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DATE 2017-01-01

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Key: Value:

MESSAGE

DATE	2017-01-27
FROM	Rick Moen
SUBJECT	Re: [Hangout-NYLXS] (forw) [skeptic] Alex Jones says Infowars has
Quoting Ruben Safir (ruben-at-mrbrklyn.com): > put your mind at rest > http://talkingpointsmemo.com/livewire/alex-jones-white-house-press-access Well, as James Redekop stressed, it _was_ just Alex Jones talking, and bullshit is the man's work product. It should be also noted that the senior State Department resignations story by Washington Post guy Josh Rogin was largely nonsense, or at least exaggerated out of proportion. Dissected here, in, yes, lefty rag Web site vox.com: http://www.vox.com/world/2017/1/27/14405542/washington-post-state-department-resignations The _most_ fascinating news story I've read is an analysis piece that originally appeared December 2016 in Swiss news magazine _Das Magazin_ (Zurich). There's an unauthorized translation to English, here. It's the most interesting article I've read so far this year: https://antidotezine.com/2017/01/22/trump-knows-you/ Says there had been a breakthrough in Big Data psychometrics over the years 2008 to 2012, resulting in the creation of firms Strategic Communications Laboratories and its subsidiary Cambridge Analytica, devoted to the use of those techniques to practical politics. (Steve Bannon is on the Board of Directors.) This is of course different from, but a logical extension of, the use of Big Data for spying on people (excuse me, 'targeted marketing') generally. Cambridge Analytica claims to have detailed personality profiles on all 220 million adult Americans -- but what's interesting is the _use_ of those profiles: narrowcasted appeals. The Trump campaign intensively used this data to narrowcast out _individually_, per-person Facebook and other contacts aiming to push the documented hot buttons of individual voters -- out of public view. This is where the constantly changing public positions of Candidate Orangutan proved not an embarrassment but rather essential: Targeted private-channel communications cherry-picked the specific things Trump said that each target voter was deemed to most want to hear, and carefully left out all the things the man said that contradicted those. This allowed Candidate Trump to be all things to all people -- for a time. Just long enough for a deluded 27.2% of voters to pick him and Torequemada. On the day of the third presidential debate between Trump and Clinton, Trump’s team blasted out 175,000 distinct test variations on his arguments, mostly via Facebook. The messages varied mostly in their microscopic details, in order to communicate optimally with their recipients: different titles, colors, subtitles, with different images or videos. The granularity of this message tailoring digs all the way down to tiny target groups, Nix told Das Magazin. “We can target specific towns or apartment buildings. Even individual people.” But of course he can no longer pull that trick, and increasingly looks like the dog that caught the car bumper. (How long before he bails, goes back to his gilded Manhattan tree-fort, and punts to Torquemada?) How does it feel to have been suckered by a secretive Big Data firm run by an anarchist who jokingly calls himself a 'Leninist' (Bannon), i.e., who wants to tear down the country just for the lulz? Hmm, Ruben? (As I've noted offlist, I am very much _not_ trying to lobby you. If I were trying to change your mind, I'd be flattering you and playing to your prejudices, rather than confronting you with unpalatable truths and pointing out that you got conned.) _______________________________________________ hangout mailing list hangout-at-nylxs.com http://www.nylxs.com/