|FROM ||Ruben Safir
|SUBJECT ||Subject: [Hangout - NYLXS] Pitty the twitterer
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Subject: [Hangout - NYLXS] Pitty the twitterer
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Twitter is testing a $99 per month subscription that could get you more
Jul. 28, 2017, 2:46 PM 7,344
Twitter CEO Jack Dorsey.Getty
16.75 -0.09 (-0.50 %)
Disclaimer Get real-time TWTR charts here =C2=BB
Twitter is quietly testing a premium subscription plan designed to boost
the reach power users and small businesses get from their tweets, a bid
by the struggling company to tap into a larger pool of advertisers.
For Twitter users who were invited and pay $99 per month, Twitter will
automatically promote your account's tweets onto people's timelines that
don't follow your account.
Twitter's advertising products already allow users and business to pay
to promote their tweets to a broader audience. But the subscription is
aimed at people who may not be experts in online marketing or Twitter ad
campaigns and would prefer a service that does it automatically.
The "private beta" program is aimed at small businesses and individuals
=E2=80=94 not big brands.
Twitter confirmed that the subscription is currently being tested with a
small set of accounts that had previously advertised on the social
network. Some Twitter users, including anonymous personal accounts,
received an invitation to try the service free for the first thirty days
The new offering comes as Twitter looks for ways to boost its
advertising business after three consecutive quarters of declining ad
revenue. Twitter announced that advertising revenue dropped 8% on an
annual basis during its quarterly earnings report earlier this week.
"We=E2=80=99ve developed a way for you to grow your following and have your
Tweets reach more people without creating ads or managing campaigns,"
according to a page on Twitter's business site about the program.
Can't choose individual tweets
The way it works is that you tweet from your account as you normally do,
and Twitter will programmatically select tweets to promote into other
users' timelines =E2=80=94 "the extent each Tweet is promoted may vary base=
performance," according to an FAQ about the trial.
"Retweets, Replies and Quoted Tweets will not be promoted, but, at this
time, you cannot customize which original Tweets will be promoted,"
reads the FAQ.
So users can't select individual tweets to promote in this trial. But
they can target either a metro region, such as New York, or an interest,
like "technology and computing."
One big reason why Twitter users might subscribe to a service like this
is to potentially gain additional followers. At the end of every week,
Twitter will send subscribers a "report card" with "additional reach,
followers, and engagements."
For now, the closed beta is only available to invited accounts.
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