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DATE 2006-07-01

HANGOUT

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Key: Value:

Key: Value:

MESSAGE
DATE 2006-07-15
FROM Ruben Safir
SUBJECT Subject: [NYLXS - HANGOUT] Xen Linux and Novel
Novell will try to recover from earlier Linux fumbles by releasing major
updates on Monday, adding Xen virtualization software to its enterprise
server product and glitzy graphics to the desktop counterpart.

The biggest change is arriving with Suse Linux Enterprise Server (SLES)
10, the first major version of Linux to incorporate the Xen hypervisor
software. Xen is designed to boost a computer's efficiency by letting it
run multiple operating systems simultaneously.

Less substantive, but still important in Novell's eyes, is fancy
graphics interface software called Xgl now incorporated into Suse Linux
Enterprise Desktop (SLED) 10. Novell hopes Xgl will help showcase its
innovations.

"SLED is going to be the sizzle, and SLES is going to be the steak,"
said Justin Steinman, Novell's director of product marketing for Linux.

But it will take more than just good technology make inroads against
Linux market leader Red Hat, said Ideas International analyst Tony Iams.
"Products have never been a problem for Novell. It's been on marketing
and execution," he said.

Novell acquired Germany-based Suse Linux in 2004, bringing in a new
operating system to offer customers no longer excited by the company's
vanquished NetWare. It argued that its strong customer relationships and
U.S. sales force would propel Suse, but the product continues to lag Red
Hat's significantly, and Novell's board replaced former Chief Executive
Jack Messman with Ron Hovsepian in June.

Novell still has less than half of Red Hat's Linux sales. Red Hat's
share of overall Linux operating system revenue decreased from 66
percent in 2004 to 61 percent in 2005, while Novell's increased from 21
percent to 29 percent over the same period, IDC analyst Al Gillen said.

But Novell still is in catch-up mode for the mainstream Linux market,
machines that ship in high volume: "They haven't managed to get the
mindshare in the volume space, which has been a problem," Gillen said.

SLES 10 should turn the Waltham, Mass.-based company's Linux results
around, Novell's Steinman believes. "We are first to market with a
next-generation platform. We are the only one to deliver a broad
platform from the desktop to the data center. We will have much more
aggressive marketing and be much easier to do business with," he said.

New technology in SLES 10 includes the open-source version of AppArmor,
which monitors software behavior to detect security compromises. It's
also got storage features to support high-availability software that
makes one computer take over when another fails. But the spotlight is on
Xen.

Xen arrives
Xen, an open-source project run by start-up XenSource with help from
major hardware and software companies, is by all accounts one of the
biggest changes arriving in the server realm--and it's not just a Linux
phenomenon.

Today, Xen is best for running Linux on x86 servers using processors
such as Intel's Xeon or Advanced Micro Devices' Opteron--but its
influence is spreading. Sun Microsystems, IBM and Hewlett-Packard have
early versions for their various Unix servers. And features in new x86
chips will let other operating systems run on a Xen
foundation--Microsoft Windows, for example, or old versions of Linux
that haven't been updated with support for newer hardware.

Initially, Novell will support only SLES 10 in Xen virtual machines. The
operating system includes a Yast management module that enables people
to launch, kill or reconfigure different virtual machines.

VMware, the virtualization software leader that generated $157 million
for parent company EMC in the second quarter, already has many of Xen's
advantages. But Xen will ship with every version of SLES starting
Monday, and with Red Hat Enterprise Linux 5, once that's released later
this year.

IBM is supporting use of Xen on its System X line of x86 servers, said
Dan Frye, the vice president of open systems development who oversees
Big Blue's Linux Technology Center. The company has worked hard to
improve Xen, which plays to IBM's strength in selling powerful servers
juggling multiple tasks.

Xen will be remain in the prototype stage at customer sites for about
the next year, and early adopters should start using it the year after
that, Fry predicted. That means Novell's half-year lead over Red Hat
likely won't give it a major benefit.

"I don't think it's a significant advantage," Frye said.

Xen will be updated significantly with the Service Pack 1 (SP1) for
SLES, expected in late 2006 SP1. That version will officially support
Windows, SLED 10 and SLES 9, Novell said.

With the new products, Novell is aiming to clean up its pricing,
Steinman said. Breaking with its past practices, the company now charges
the same for computers using x86, Power or Itanium processors,
regardless of whether the system in question is a low-end
single-processor machine or a behemoth with 64 dual-core processors.

For basic support levels, the cost is $349 per year. With standard
support, which guarantees a call-back within four hours during the
business day, the price increases to $799 a year. Priority support, with
a one-hour response time around the clock, the price is $1,499.

"We're trying to make Novell easy to do business with," Steinman said.

One SLES support subscription is good for as many virtual machines as a
customer wants on a single computer system. That's the same
virtualization pricing policy Red Hat says it employs.

The only pricing exception is for IBM mainframe machines, where annual
support prices are drastically higher: $11,999 for basic, $15,000 for
standard and $18,000 for priority.

Desktop efforts
Novell has tried to challenge Microsoft's stronghold, personal
computers, but hasn't made many inroads. Its aggressive rhetoric has now
been replaced with a more pragmatic tone, but Novell still wants to sell
its SLED 10 desktop software to business, education and government
customers.

"SLED 10 is deployable for general office worker," sending e-mail,
browsing the Web and writing memos, Steinman said. "We are not targeting
SLED at the consumer."

For desktop customers, SLED 10 costs $50 per year--a price that includes
the OpenOffice.org suite as well as the operating system.

Novell has followed Red Hat in preferring GNOME for its user interface
(UI) software, though the KDE alternative also is available.

Steinman has no illusions that the Xgl feature--now officially called
"desktop effects"--will boost worker productivity. But he believes it's
better than the AIGLX technology Red Hat advocates for visual "bling,"
and he hopes it will draw attention to Novell.

"People see the eye candy, and they think, 'If they can deliver this on
the desktop, I'm sure they can deliver it on the server as well.' It's a
visual demonstration of the innovation at Novell," Steinman said. And
Xgl doesn't tax computer performance, he asserted.

Among the desktop effects are "wobbly windows" that jiggle as they are
dragged and bumped into other windows; an easy zoom feature to help
magnify the screen for disabled users; a three-dimensional workspace
that maps different parts of a user's desktop to the facets of a cube
that can be spun around; window transparency; and application switching
that shows miniature versions of each program for quicker
identification.

Despite their affinity for the command line, many Linux enthusiasts are
also eager for a fancy user interface. But generally, such effects are
something of a mismatch for the corporate market Novell is trying to
reach with SLES 10, said Ovum Summit analyst Dwight Davis.

"The people most affected and impressed by glitzy UIs tend to be the
consumer market, not the business market, and the consumers tend to be
the ones least likely to go out and buy a Linux desktop," Davis said.

Novell also has been working to augment the OpenOffice open-source
productivity software with some missing features, such as the ability to
run Visual Basic macro programs and to support Microsoft Excel pivot
tables (a sophisticated data sifting and presentation feature). These
features are still only available in the Novell edition of OpenOffice,
the company said.

Again, Davis was skeptical. "The inertia of the market, which has been
comfortable with Microsoft's Office suite, if not necessarily with the
pricing for it, is pretty significant," he said.

Steinman remains optimistic about the new SLED and SLES 10 products,
though: "We simplified pricing, we've cleared up our product line,
tightened marketing, and the sales force is raring to go on this."



  1. 2006-07-13 Ruben Safir <ruben-at-mrbrklyn.com> Subject: [NYLXS - HANGOUT] On Line Again
  2. 2006-07-13 Ron Guerin <ron-at-vnetworx.net> Re: [NYLXS - HANGOUT] On Line Again
  3. 2006-07-14 Ruben Safir <ruben-at-mrbrklyn.com> Subject: [NYLXS - HANGOUT] [10184836.58016438.4.1.Boston.06-at-r1.replyserver.com: Donate Your Linux-related Artifacts]
  4. 2006-07-14 Ruben Safir <ruben-at-mrbrklyn.com> Re: [NYLXS - HANGOUT] On Line Again
  5. 2006-07-14 From: "mlr52-at-michaellrichardson.com" <mlr52-at-michaellrichardson.com> Subject: [NYLXS - HANGOUT] Journal
  6. 2006-07-15 Ruben Safir <ruben-at-mrbrklyn.com> Re: [NYLXS - HANGOUT] Journal
  7. 2006-07-15 Ruben Safir <ruben-at-mrbrklyn.com> Subject: [NYLXS - HANGOUT] RIAA Case dismissed...
  8. 2006-07-15 Ruben Safir <ruben-at-mrbrklyn.com> Subject: [NYLXS - HANGOUT] Xen Linux and Novel
  9. 2006-07-16 Ruben Safir <ruben-at-mrbrklyn.com> Subject: [NYLXS - HANGOUT] Re: Website overhaul
  10. 2006-07-16 From: "mlr52-at-michaellrichardson.com" <mlr52-at-michaellrichardson.com> Subject: [NYLXS - HANGOUT] CPR Class
  11. 2006-07-16 Ruben Safir <ruben-at-mrbrklyn.com> Subject: [NYLXS - HANGOUT] 300 dollar GNU systems - Link
  12. 2006-07-16 Ruben Safir <ruben-at-mrbrklyn.com> Subject: [NYLXS - HANGOUT] 300 dollar GNU systems
  13. 2006-07-17 Ruben Safir <ruben-at-mrbrklyn.com> Subject: [NYLXS - HANGOUT] Things change fast
  14. 2006-07-17 Ruben Safir <ruben-at-mrbrklyn.com> Subject: [NYLXS - HANGOUT] current politics
  15. 2006-07-18 Ruben Safir <ruben-at-mrbrklyn.com> Re: [NYLXS - HANGOUT] current politics
  16. 2006-07-19 From: "mlr52-at-michaellrichardson.com" <mlr52-at-michaellrichardson.com> Subject: [NYLXS - HANGOUT] Fwd: [nylug-announce] NY Linux Users Group Meeting 7/19: Ajai
  17. 2006-07-19 Ruben Safir <ruben-at-mrbrklyn.com> Re: [NYLXS - HANGOUT] Fwd: [nylug-announce] NY Linux Users Group Meeting 7/19: Ajai Khattri on Ruby on Rails
  18. 2006-07-19 Ruben Safir <ruben-at-mrbrklyn.com> Subject: [NYLXS - HANGOUT] NYLXS Meeting
  19. 2006-07-19 ronny <ronny.coder-at-gmail.com> Re: [NYLXS - HANGOUT] NYLXS Meeting
  20. 2006-07-20 Ruben Safir <ruben-at-mrbrklyn.com> Subject: [NYLXS - HANGOUT] Re: Whats cooking
  21. 2006-07-20 Ruben Safir <ruben-at-mrbrklyn.com> Subject: [NYLXS - HANGOUT] NYLXS Meeting and Cook Out
  22. 2006-07-20 Ruben Safir <ruben-at-mrbrklyn.com> Subject: [NYLXS - HANGOUT] Re: Whats cooking
  23. 2006-07-20 Ruben Safir <ruben-at-mrbrklyn.com> Subject: [NYLXS - HANGOUT] Medication Errors Report
  24. 2006-07-20 From: "mlr52-at-michaellrichardson.com" <mlr52-at-michaellrichardson.com> Subject: [NYLXS - HANGOUT] Fwd: [nylug-talk] NYCTechEvents.com
  25. 2006-07-13 Ruben Safir <ruben-at-mrbrklyn.com> Subject: [NYLXS - HANGOUT] Crackmonkey

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