MESSAGE
| DATE | 2005-09-15 |
| FROM | Ruben Safir
|
| SUBJECT | Re: [NYLXS - HANGOUT] BSQUARE Announces SDIO Now! Linux Product
|
Does this mean their wi-fi card is to be free software driven?
Ruben
On Wed, 2005-09-14 at 22:22, swd wrote:
> First Customer Will Use BSQUARE Technology to Enable SDIO Wi-Fi Cards
>
> Bellevue, WA – September 14, 2005 – – BSQUARE (Nasdaq: BSQR), a leading
> provider of smart device solutions, today announced the availability of SDIO
> Now! for Linux. SDIO Now! is a software stack that enables the use of
> MultiMediaCard (MMC) and Secure Digital (SD) memory cards for storing
> pictures, video, and data as well as the use of Secure Digital Input/Output
> (SDIO) peripheral devices such as digital cameras, GPS receivers, Wi-Fi
> cards, and RFID readers on mobile devices. This announcement is significant
> as BSQUARE has historically only provided its SDIO product for devices
> running Windows CE and Windows Mobile operating systems.
>
> “We are pleased to announce that our first customer, a Taiwanese semiconductor
> manufacturer, will use SDIO Now! to enable SDIO Wi-Fi cards for Linux
> devices,” said Brian Crowley, president and chief executive officer of
> BSQUARE. The expansion of our SDIO product line is an important part of our
> overall strategy to diversify our revenue stream with proprietary software
> products which will not only help to grow overall revenue but also expand
> gross margins. BSQUARE expects SDIO Now! for Linux to begin to contribute
> meaningfully to revenue and operating margins in mid-2006 after customers
> incorporate the product in their device designs.
>
> “We believe that by offering SDIO Now! for Linux, BSQUARE is effectively
> doubling the potential addressable market for our SDIO stack, and we expect
> this product line addition to increase our SDIO Now! revenue accordingly,”
> said Pawan Gupta, Vice-President of Products, BSQUARE. “Twice as many device
> users will now potentially benefit from our technology, one that has been
> successfully field tested for more than two years in Windows Mobile devices.”
>
> BSQUARE’s SDIO platform enables customers to offer high performance expansion
> solutions, to stay current with the ever-changing requirements of higher
> density memory cards, and to provide advanced security capabilities for
> mobile devices. SDIO Now! also eliminates the need for engineers to develop
> individual drivers for each device thereby reducing time to market and
> development costs.
>
> “We believe that the prospects for our SDIO product line have increased
> significantly given this announcement and the collective forecast for growth
> in the converged device marketplace,” Crowley continued.
>
> According to IDC, a leading provider of global IT research and advice,
> Microsoft Windows Mobile and Linux were used in 13% and 11%, respectively, of
> the 22 million converged mobile devices shipped in 2004. Converged devices,
> or smartphones, typically support secure digital storage cards and secure
> digital I/O functionality. IDC forecasts that Microsoft Windows Mobile and
> Linux will be used in 34% the projected 167 million converged devices
> forecasted to ship in 2009.
>
> About BSQUARE
> BSQUARE is a solution provider to the global embedded device community.
> Committed to delivering quality, lowering project risk and time to market,
> our teams collaborate with smart device makers at any stage in their device
> development. Our solution portfolio includes software and hardware
> development, systems integration services, reference designs, board support
> packages, middleware, and applications. As a full service provider, device
> makers can also license best-in-class software products and operating
> systems. Since 1994, BSQUARE has completed hundreds of successful projects
> and has become a trusted partner to smart device makers worldwide.
>
> BSQUARE is a registered trademark of BSQUARE Corporation. Other product or
> service names mentioned herein are the trademarks of their respective owners.
>
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