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DATE 2014-05-01

HANGOUT

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Key: archive Value: 2014-05-01

Key: id Value: 542263

MESSAGE
DATE 2014-05-07
FROM Ruben Safir
SUBJECT Subject: [NYLXS - HANGOUT] Do it for Denmark
From owner-hangout-outgoing-at-mrbrklyn.com Wed May 7 21:28:14 2014
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Date: Wed, 7 May 2014 21:28:09 -0400
From: Ruben Safir
To: NYLXS
Subject: [NYLXS - HANGOUT] Do it for Denmark
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http://www.fastcocreate.com/3028402/to-encourage-holiday-sex-that-results-in-babies-a-danish-campaign-offers-ovulation-discount?partner=rss


To Encourage Holiday Sex That Results In Babies, A Danish Campaign
Offers "Ovulation Discount"
By Jeff Beer

Spies Travel offers an "ovulation discount" on city vacations and a
three-year supply of baby stuff for Danes who get knocked up.

10 Notes
1 Pin
53 Plus
183 Tweet
2.7k Like
174 Share

Copenhagen is routinely named one of the best, most liveable cities in
the world (except if you're a giraffe). But despite also being pegged as
some of the world's happiest people, the country's birth rate sits at a
27-year low.

Travel agency brand Spies Travel and agency Robert/Boisin & Like-Minded
recently decided to try and kickstart the production of a new generation
of Danes with a new patriotic/sexy time campaign called "Do It For
Denmark." Studies showed that Danes have 46% more sex on vacation and
that 10% of all Danish babies are conceived abroad. The campaign is
offering an ovulation discount to anyone who wants to go on a romantic
city break and get pregnant. Not only that, if you can prove you
conceived during the trip, you could win a three-year supply of baby
supplies and a family-friendly holiday.

Agency creative director and partner Heinrich Vejlgaard says that Spies
Travel is a very familiar brand that is best known for package holidays.
The brief was to connect Spies Travel to city holidays too, since
awareness is low on these types of offers.

"We did some research and realized that it’s mainly couples that go
on these city trips and looking at our own experience in foreign cities
it always been sort of romantic trips with lots of extra bed action,"
says Vejlgaard. "At the same time we stumbled over low birth rate fact
and an idea sparked that if just more people would go travel we
wouldn’t have this crisis in the first place. In order to give
people an extra encouragement to travel we needed an extra incentive,
that’s how the competition and the Ovulation Discount emerged. "

Last year the agency's campaign for Spies tackled winter depression by
sending solar mannequins on holiday to see how much energy they got.
"That created quite a bit of PR here in Denmark, so it felt like a
natural follow up to try to solve the declining birth rate too," says
Vejlgaard.

No one has sent in any pregnancy proof just yet, but Vejlgaard is
confident they'll see some entries within the next nine months. "Now we
cross our fingers for a little baby boom," he says.

10 Notes
1 Pin
53 Plus
183 Tweet
2.7k Like

  1. 2014-05-01 From: "Paul Robert Marino" <prmarino1-at-gmail.com> Subject: [NYLXS - HANGOUT] Nostalgia in the office
  2. 2014-05-01 Ron Guerin <ron-at-vnetworx.net> Re: [NYLXS - HANGOUT] Nostalgia in the office
  3. 2014-05-05 Ruben Safir <mrbrklyn-at-panix.com> Subject: [NYLXS - HANGOUT] not covered
  4. 2014-05-05 Ruben Safir <mrbrklyn-at-panix.com> Subject: [NYLXS - HANGOUT] Shani's engaged
  5. 2014-05-06 Ruben Safir <mrbrklyn-at-panix.com> Subject: [NYLXS - HANGOUT] making a buck
  6. 2014-05-06 Ruben Safir <mrbrklyn-at-panix.com> Subject: [NYLXS - HANGOUT] Linux jobs
  7. 2014-05-06 Ruben Safir <mrbrklyn-at-panix.com> Subject: [NYLXS - HANGOUT] weos lives
  8. 2014-05-06 Ron Guerin <ron-at-vnetworx.net> Re: [NYLXS - HANGOUT] making a buck
  9. 2014-05-06 einker <eminker-at-gmail.com> Re: [NYLXS - HANGOUT] not covered
  10. 2014-05-06 einker <eminker-at-gmail.com> Re: [NYLXS - HANGOUT] not covered
  11. 2014-05-06 Ruben Safir <mrbrklyn-at-panix.com> Re: [NYLXS - HANGOUT] making a buck
  12. 2014-05-06 Ruben Safir <mrbrklyn-at-panix.com> Subject: [NYLXS - HANGOUT] =?UTF-8?B?RndkOiBbaXNvYy1ueV0gVklERU86IElmIEkgUmFuIFRoZSBab286IFA=?=
  13. 2014-05-06 Ruben Safir <mrbrklyn-at-panix.com> Subject: [NYLXS - HANGOUT] farm animals
  14. 2014-05-06 Ruben Safir <mrbrklyn-at-panix.com> Re: [NYLXS - HANGOUT] Fwd: Net neutrality emergency
  15. 2014-05-06 Ruben Safir <mrbrklyn-at-panix.com> Re: [NYLXS - HANGOUT] Fwd: Net neutrality emergency
  16. 2014-05-06 Ruben Safir <mrbrklyn-at-panix.com> Re: [NYLXS - HANGOUT] Fwd: Net neutrality emergency
  17. 2014-05-07 Ruben Safir <mrbrklyn-at-panix.com> Subject: [NYLXS - HANGOUT] [groups-noreply-at-linkedin.com: Free Android developer enterprise
  18. 2014-05-07 Ruben Safir <mrbrklyn-at-panix.com> Subject: [NYLXS - HANGOUT] DRM books
  19. 2014-05-07 Ruben Safir <mrbrklyn-at-panix.com> Subject: [NYLXS - HANGOUT] Do it for Denmark
  20. 2014-05-09 Ruben Safir <mrbrklyn-at-panix.com> Subject: [NYLXS - HANGOUT] wget
  21. 2014-05-09 Ruben Safir <mrbrklyn-at-panix.com> Subject: [NYLXS - HANGOUT] [carolinedliny-at-aol.com: Re: on other news]
  22. 2014-05-16 Ruben Safir <mrbrklyn-at-panix.com> Subject: [NYLXS - HANGOUT] Pharmacy
  23. 2014-05-16 Ruben Safir <mrbrklyn-at-panix.com> Re: [NYLXS - HANGOUT] Pharmacy
  24. 2014-05-16 Ruben Safir <mrbrklyn-at-panix.com> Subject: [NYLXS - HANGOUT] Opensuse 13.1 + 52 Books on Linux
  25. 2014-05-19 Ruben Safir <mrbrklyn-at-panix.com> Subject: [NYLXS - HANGOUT] Summer Activities
  26. 2014-05-19 Ruben Safir <mrbrklyn-at-panix.com> Subject: [NYLXS - HANGOUT] Summer Activitie
  27. 2014-05-19 Elfen Magix <elfen_magix-at-yahoo.com> Re: [NYLXS - HANGOUT] Summer Activitie
  28. 2014-05-19 einker <eminker-at-gmail.com> Re: [NYLXS - HANGOUT] Summer Activitie
  29. 2014-05-19 einker <eminker-at-gmail.com> Re: [NYLXS - HANGOUT] Summer Activitie
  30. 2014-05-19 From: "Paul Robert Marino" <prmarino1-at-gmail.com> Re: [NYLXS - HANGOUT] Summer Activitie
  31. 2014-05-19 From: "Paul Robert Marino" <prmarino1-at-gmail.com> Re: [NYLXS - HANGOUT] Summer Activitie
  32. 2014-05-20 Ruben Safir <mrbrklyn-at-panix.com> Subject: [NYLXS - HANGOUT] Perhaps the most important tv journalism of our lifetime
  33. 2014-05-25 adrba-at-nyct.net Subject: [NYLXS - HANGOUT] no gcc in this (my) SUSE install --- HUH?
  34. 2014-05-25 adrba-at-nyct.net Subject: [NYLXS - HANGOUT] no gcc in this (my) SUSE install --- HUH?
  35. 2014-05-25 Ruben Safir <mrbrklyn-at-panix.com> Re: [NYLXS - HANGOUT] no gcc in this (my) SUSE install --- HUH?
  36. 2014-05-27 Contrarian <adrba-at-nyct.net> Subject: [NYLXS - HANGOUT] no gcc on this SUSE install
  37. 2014-05-27 Ruben Safir <mrbrklyn-at-panix.com> Re: [NYLXS - HANGOUT] no gcc on this SUSE install
  38. 2014-05-27 Ruben Safir <mrbrklyn-at-panix.com> Re: [NYLXS - HANGOUT] no gcc on this SUSE install
  39. 2014-05-28 Ruben Safir <mrbrklyn-at-panix.com> Subject: [NYLXS - HANGOUT] interesting read
  40. 2014-05-28 Contrarian <adrba-at-nyct.net> Re: [NYLXS - HANGOUT] ironman linux
  41. 2014-05-28 Contrarian <adrba-at-nyct.net> Re: [NYLXS - HANGOUT] ironman linux
  42. 2014-05-28 Ruben Safir <mrbrklyn-at-panix.com> Subject: [NYLXS - HANGOUT] where to put this.
  43. 2014-05-28 Robert Menes <viewtiful.icchan-at-gmail.com> Re: [NYLXS - HANGOUT] where to put this.
  44. 2014-05-29 From: "Redpill" <red.pill-at-verizon.net> RE: [NYLXS - HANGOUT] where to put this.
  45. 2014-05-29 Ruben Safir <mrbrklyn-at-panix.com> Re: [NYLXS - HANGOUT] where to put this.
  46. 2014-05-29 Ruben Safir <mrbrklyn-at-panix.com> Re: [NYLXS - HANGOUT] where to put this.
  47. 2014-05-29 Ruben Safir <mrbrklyn-at-panix.com> Re: [NYLXS - HANGOUT] where to put this.

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