MESSAGE
DATE | 2003-03-21 |
FROM | rc
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SUBJECT | Re: [hangout] Lindows CEO attacks Intel's Centrino Linux lockout
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From owner-hangout-desteny-at-mrbrklyn.com Fri Mar 21 11:10:03 2003 Received: from www2.mrbrklyn.com (LOCALHOST [127.0.0.1]) by mrbrklyn.com (8.12.3/8.11.2/SuSE Linux 8.11.1-0.5) with ESMTP id h2LGA3N1026144 for ; Fri, 21 Mar 2003 11:10:03 -0500 Received: (from mdom-at-localhost) by www2.mrbrklyn.com (8.12.3/8.12.3/Submit) id h2LGA39T026143 for hangout-desteny; Fri, 21 Mar 2003 11:10:03 -0500 X-Authentication-Warning: www2.mrbrklyn.com: mdom set sender to owner-hangout-at-www2.mrbrklyn.com using -f Received: from nycsmtp1out.rdc-nyc.rr.com (nycsmtp1out.rdc-nyc.rr.com [24.29.99.222]) by mrbrklyn.com (8.12.3/8.11.2/SuSE Linux 8.11.1-0.5) with ESMTP id h2LGA3N1026137; Fri, 21 Mar 2003 11:10:03 -0500 Received: from localhost.localdomain (66-108-58-242.nyc.rr.com [66.108.58.242]) by nycsmtp1out.rdc-nyc.rr.com (8.12.1/Road Runner SMTP Server 1.0) with ESMTP id h2LGCPr0029485; Fri, 21 Mar 2003 11:12:25 -0500 (EST) Content-Type: text/plain; charset="iso-8859-1" From: rc To: "Inker, Evan" , "'hangout-at-nylxs.com'" , Ruben Safir , Bruce Perens Subject: Re: [hangout] Lindows CEO attacks Intel's Centrino Linux lockout Date: Fri, 21 Mar 2003 11:14:15 -0500 User-Agent: KMail/1.4.3 References: In-Reply-To: MIME-Version: 1.0 Message-Id: <200303211114.15461.nylxsdoer-at-nyc.rr.com> Content-Transfer-Encoding: 8bit X-MIME-Autoconverted: from quoted-printable to 8bit by mrbrklyn.com id h2LGA3N1026138 Sender: owner-hangout-at-mrbrklyn.com Precedence: bulk Reply-To: rc List: New Yorkers Linux Scene Admin: To unsubscribe send unsubscribename-at-domian.com to hangout-request-at-www2.mrbrklyn.com X-Keywords: X-UID: 9438 Status: RO Content-Length: 7392 Lines: 147
Where's the Stanco "fair play" morality here?
This is why we protested. Microsoft is INVITED to an OSS advocacy event; Lindows is barred from an Intel roadshow and suffers a pullout of Intel speakers at a Lindows Desktop Summit.
See how nice they play Tony???
On Thursday 20 March 2003 06:34 pm, Inker, Evan wrote: > Lindows CEO attacks Intel's Centrino Linux lockout > By John Lettice > Posted: 20/03/2003 at 11:00 GMT > > Intel is going through a major internal struggle over desktop Linux, > and the pro-Microsoft marketing droids are currently winning, > according to Lindows.com CEO Michael Robertson. As evidence, > Robertson puts forward the lack of Linux support for Centrino, the > mysterious blocking of his company's request to participate in an > Intel roadshow, and the last minute pullout of Intel speakers at his > Desktop Linux Summit earlier this year. > > "Many inside Intel want to fully back consumer Linux products," says > Robertson in one of his racier 'Michael's Minute' bulletins. "Intel > engineers are active contributors to Linux software development and > do an excellent job of ensuring that the latest chips and > motherboards have solid Linux support. They've sent many products to > our certification labs as part of that process and we're grateful for > their support. However, when it comes to packaging those components > into complete computers and announcing their availability, strong > resistance emerges. It's a classic 'engineering vs. marketing' > business struggle. The technology-minded folks see a growing trend > that is imperative for them to support in order to stay fully > relevent in all areas of the PC business. While the marketing-minded > individuals are more worried about the risk of upsetting Microsoft." > > This process perhaps explains the roadshow incident. Lindows.com > asked to participate in an upcoming show, and according to Robertson > the initial reaction was, 'Great. We'd love to have you participate > because we're getting increasing interest in Linux desktop machines.' > But once it hit marketing, "we are told we cannot participate even > though we are willing to pay the required fees and they have told us > there is room. Perhaps it is because Microsoft is also a major > sponsor of this event". > > Well indeed, given that Microsoft and Lindows.com are currently in > litigation there might be a certain amount of friction, but they're > grown-ups, so they should be able to behave. Or are they? Can they? > > In the case of the Intel speakers' pullout of the Desktop Linux > Summit, Robertson says that marketing blocked their participation, > citing "branding restrictions". He says he doesn't know what they > meant by that, and nor indeed do we. However, it does seem to hint > either at restrictive agreements with certain other companies, or > some form of internal Intel market segmentation that rules out Linux > on the desktop. > > Robertson says he's most concerned about the lack of Linux support > for Centrino. "Intel says that 300 million dollars will go into > advertising this new product for mobile computing, but Intel isn't > making the small investment to provide Linux drivers. When you see > that 'Centrino' sticker on the computer, you can substitute > 'Microsoft Windows XP'." > > You can see why this gets to him. Centrino is essentially a marketing > gambit, a packaging of the Pentium M and Intel's Pro/wireless 2100 > mini-PCI Wi-Fi card. There's nothing wildy clever about this, and > from the customer's point of view it's really a trade-off between the > convenience of getting it all in one package and being restricted to > the Intel Wi-Fi card. From Intel's point of view it's a matter of > marketing it for all its worth and thus leveraging itself into a > dominant position in the notebook Wi-Fi market. Hence the $300 > million. > > Lindows.com is the company with the highest profile in preinstalled > desktop Linux systems, and recently announced a cheap LindowsOS > notebook. And here, we think, is where Michael's antennae start > twitching. At the moment Lindows.com has made a fair bit of the > running with non-Intel systems. You can get preinstalled Intel > LindowsOS machines, but you're probably more likely to end up with > AMD, or in the small footprint and portable areas, Via. > > To progress in the general OEM market Robertson needs to be able to > strike deals with Intel; not to be treated equally with, say, Dell or > HP yet, but to be taken seriously. In the notebook and tablet > markets, the need for a relationship is surely much greater. > Breakthrough into the portable markets has mysteriously eluded > Intel's rivals, with Transmeta's near-disappearance, despite early > support in the tablet arena from Microsoft, being particularly worth > noting. Robertson, as we keep saying, is not stupid, he knows a lot > of the money is going to come via portable machines, he also knows > how determined Intel is, to own the portable market, and how > successful it's been so far. > > So while other people might think they'd prefer to buy a Pentium M > system and a separate Wi-Fi card, no problem, that $300 million on > Centrino marketing hurts Michael deeply. And long term, he's right. > For as long as there is no rival that is treated as seriously by > Intel in the desktop sector as Microsoft is, then the rivals will > find it hard going - they will not be serious rivals. Whether or not > the first serious rival should be Michael is an entirely different > matter, but credit where credit's due, he's taking a shot at it - who > else is? (r) > > > > ********************************************************************* >******* This message contains confidential information and is intended > only for the individual or entity named. If you are not the named > addressee you should not disseminate, distribute or copy this e-mail. > Please notify the sender immediately by e-mail if you have received > this e-mail by mistake and delete this e-mail from your system. > E-mail transmission cannot be guaranteed to be secure or error-free > as information could be intercepted, corrupted, lost, destroyed, > arrive late or incomplete, or contain viruses. 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